Service Business Ideas - AdWords - How to Kill Your Quality Score in 2 Easy Steps

There are quite a few advertisers who are absolutely killing their score and they don't even realize it. Is used by Google to determine ad placement and cost, among other things, the quality score. Many AdWords users are killing their quality score and they don't even know it.

A lower quality score means that you are going to pay more for your AdWords placement. The formula that Google uses to determine quality score may take many factors into account but there are two things that will kill your score in a heartbeat.

) Landing Page 1.

No squeezing allowed. Then your landing page must have an open link to the download, if you promise a free report or e-book. In the eyes of Google the landing page must be true to the letter of your ad.

Not in exchange for something, free means free, as Google sees it. However they are against advertising something for free and then requiring your visitor to exchange their name and email address for your product, google and AdWords are not against the use of squeeze pages; honestly.

Google will penalize you, if you insist on doing this. The best way to get around this is to NEVER use the word "free" in you AdWords copy if there is not an open download link on the landing page.

A few words of advice on landing pages.

Sites that are not relevant to their ad copy are considered low quality and while Google will not ban them they will raise their costs so high that using AdWords is no longer economically feasible. High quality copy, google loves sites that have relevant. Keep your landing page relevant to your AdWords copy.

Google hates redirects used on landing pages and in the future these pages my not be indexed or may even be de-indexed. The the use of sneaky redirects seems to be a part of the underside of the internet marketing business and is a "black hat" technique we all pay for. Avoid redirects on your landing page.

You may find that your site has been removed from the Google Index, if Google observes your site to have hidden text or links and deems them deceptive in nature. Do not use hidden text or links.

) Floating Layer and Hover Ads 2.

Replace these ads with a static opt-in form built into your landing page. Get them off your landing page as soon as possible. These types of ads will destroy your quality score, simply put. Google and AdWords hate these things.

) Pop Up or Pop Under Ads 3.

They will only re-activate your AdWords ads when you have removed any type of pop up or pop under ads. Google sees these types of ads as a hindrance to navigation on a site and will ban your landing page from AdWords if you use them.

Clean up your site and you will find that your ad position may climb while you costs may drop! If you are using any of the points outlined here on your site then you are only hurting yourself.